Google Ads
INTRODUCING
Among many digital marketing agencies, only a few are privileged to be a Google certified partner, and Webwitt is one of them. By advertising your products and services on Google search engine, you will be able to attract the right customers to your business. Our dedicated team of Google Ads Experts at Webwitt create a Google ads account campaign according to your target audience, location, product and service keywords, and daily and monthly budget.
Campaign Management
Advertising on Google forms the basis of every digital marketing activity. At this Google AdWords Agency, we try to figure out your search engine marketing efforts, your target audience, geographical reach, and daily budget understand how should we execute your Google Ad campaigns. The best part about Google AdWords is that if you run your ad campaigns on Google, you would only have to pay when someone clicks on your ad because these campaigns work on Pay Per Click basis.
SEARCH ADS
Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay per click ads are suitable for short sales cycles or one-time campaign promotions.
DISPLAY ADS
Google knows the importance of visuals and so, with its Display Network, you can display your ads on millions of sites and target customers with impressive banner ads in the form of images, audio and video, instead of plain text.
SHOPPING ADS
Every industry, especially the retail industry, has benefitted from Google Shopping Ads because it helped the industries drive more than 60% of all clicks. Shopping Ads are the best for e-commerce websites to promote their online products and services.
REMARKETING
With this strategy, you can create and promote highly targeted ads to those visitors who have visited your website in the past but did not convert or engage with it. By showing them ads when they browse other websites, you increase the chances of them converting into your customers.
SOCIAL ADS
Social media paid advertising is the fastest-growing segment of pay per click advertising services. Social ads appear on social media platforms, such as Facebook, LinkedIn and Twitter. Social media advertising is suitable for brands with an active social media presence and highly-targeted customers.
APP PROMOTION
Because of high mobile penetration in the market, app promotion is now more important than ever! If you want to effectively get the attention of your target audience through smartphones, with Google AdWords, you can advertise your mobile apps. The main benefit of running app promotions is that it reaches a larger audience than desktop ads, with lower Cost Per Clicks (CPCs).
Difference between SEO and Google Ads
Search Engine Optimization
SEO is an effective way to improve your organic traffic, build brand awareness, establish online credibility and gain customer trust. Many SEO companies, however, will tell you that it takes at least four to six months before you can start seeing results with your SEO campaign. An Ahrefs study also found that only 5.7 percent of web pages rank in the top 10 organic search results for one keyword within a year of publishing. What’s more, even these top-performing web pages took two to six months to rank in the top 10.
SEO takes time. For this reason, many marketers relying heavily on organic search fail to achieve their marketing goals within their established timeline. If you’re looking for an online marketing approach that offers complete control, provides flexibility and promises instant results, pay per click marketing is the way to go.
Google Ads
Over the years, pay per click advertising has proven its worth as one of the best and most cost-effective online marketing strategies. PPC advertising allows businesses to take charge of their ad spend and get their brand offerings in front of the right people at the right time and in the right place. Pay per click marketing provides you with laser-targeted visibility, which speeds up the customers’ buying journey and boosts your conversion rate.
In an ideal world, combined SEO and PPC advertising strategies work best at driving targeted results. Integrated SEO and PPC campaigns offer maximum visibility, drive relevant traffic and deliver long-term benefits. However, if you have a short window to promote your brand offerings and make an impact on your niche market, pay per click internet marketing might be the best option for you.
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